Sri Lankan heirloom rice-based world’s first skincare range Vivya ready to go global

Vivya, the first ever Sri Lankan heirloom rice infused skin care solutions range, is poised to enter in the South Asian market-and beyond.

Developed entirely within Sri Lanka, Vivya is a breakthrough innovation of Hemas Consumer Brands- a leading manufacturer in Sri Lanka’s home and personal care sector. The Vivya range is a unique –if not an altogether revolutionary- cosmeceutical solution as Vivya is the world’s first skin-care range based on powerful ingredients of Sri Lankan heirloom rice that creates the coveted youthful radiance in women’s skin.

The Vivya range consists of Day Cream, Facial serum, Face Wash, Night Cream and a Cleanser. The entire product range is infused with the highly moisturizing, nourishing and brightening properties carefully derived from nature from Sri Lankan heirloom rice. These extractions from select Sri Lankan rice varieties are thereafter fortified through a unique technological process that results in the potent “Golden Trice Blend” found in Vivya.

The Vivya range has already won the hearts of skin care solution seekers in Maldives and United Arab Emirates. Vivya’s arrival in global market is the latest

addition to the cosmetics product basket of Sri Lanka’s export sector. Suresh de Mel, Chairman of Sri Lanka Expor t Development Board said: “We are excited about the newest venture of Hemas Consumer; Modern day skincare solutions inspired by Sri Lankan heritage ingredients are now available to global skincare markets. Such innovative products take our tiny island to the heart of global skin care market. EDB wishes this Sri Lankan team of skin care trailblazers the best of luck.”

Sabrina Esufally, Director - Business Development & Innovation of Hemas Consumer Brands said: “Sri Lankan women have few

choices for their full breadth of skin care needs as over 90% of the products in the market are aimed at skin lightening. The Vivya range by Hemas Consumer Brands changes this routine outlook. Vivya actively works on maintaining the beauty and diversity of the skins of women regardless of their age, skin colour or pigmentation. What is important is that the power of valuable skin care elements extracted from Sri Lankan heirloom rice is not known globally-until Vivya presented it. The blend of select ingredients from three varieties of ancient Sri Lankan heirloom rice results in the unique “Golden Trice Blend” that is found in Vivya.”